Content has to stay Fresh and Relevant
The times they are changing in this critical sphere of search engine marketing. Keywords are still important, of course, but the emphasis has shifted toward being accurate and thorough. That’s thorough while at the same time being digestible. Your content needs to all be there but clear enough for people to only read the part they are interested in. Now with the increasing importance of “freshness” at both an overall site level and at an individual page level, new and refreshed content is more important than ever. Start a plan to keep your content fresh, relevant, and aimed at search.
Give Visitors Reasons to Stay…
Google, in fact, is trying to provide searchers with the best answers from reputable and popular sites. Content marketing seems to be gaining increasing influence in the development of effective business websites, with typical definitions accenting “relevant” and “valuable” content that appeals to a niche audience looking for answers.
Although search engines still reward content supported by essential algorithms, which continue to be refined, you can’t lose if you keep it compelling, informative, useful and, yes, entertaining. The judicious—not repetitious— targeting of keywords still ups the SEO value of the content. The “dwell time,” or how often a searcher stays on a site after clicking on is a factor in Google rankings.
You should have a page on your site for any concept people may search to find you. That may be answer questions or supplying information about how your business or industry works. Blogging is a great way to address these long tail and very specific queries and needs from potential customers. If a topic or service is extremely important, it should probably be added to your core site pages. We can help with all of this from a consulting perspective or by supplying a writer to put all of this into words when you just want to focus on your work. Give us a call if you need help.
You Can Be Found offers advice on content marketing and provides copywriting services when requested.