Stop Wasting Money

With the constantly evolving world of online marketing, often business owners struggle with how to know what is working and what isn’t.  We often sit down with business owners who are great at what they do but struggle with measuring their marketing plans.  Other than that the phone is ringing or the forms are filling, it can be tough to know which tactics are working and which are not. Without knowing what works it is tough to tell what to invest more in and what to stop investing in. This leads to a lot of money being flushed down the drain and missed opportunities. With the changes in the internet, it is even tougher to know if new customers found you on their phone, their Google Home device, or even from the dashboard of their car.  We can help a business better understand where their quality leads are coming from.

Measuring the Right Information

We work with the business on how they collect information so we can come up with a plan that works with what you are doing.  Often a tweak here or a tweak there or introducing a tool that you hadn’t thought of is all it takes to make that last connection between what you are doing and good actionable data.  Once you are continuously collecting good data your decisions become much easier. You know what works and how well it works and you are on your way to success. It is just a matter of building a plan and using the tools that work with the way you do business.  With over a decade of measuring success, we know how to get you there.  Some of the unique ways to better divide your data are below.

  • Call Tracking: Using call tracking techniques to understand specifically where phone calls are coming from.  Is it your local search results page, your advertising, or that billboard you advertised on. We can help you track this information. For businesses that rely on phone calls, this can answer a lot of questions and help you spend your budget properly.
  • Traffic Segmentation: Using campaign tracking code, we can help segment where your traffic is coming from. Does most of your traffic come from local search, or paid search ads, or display ad campaigns. Which traffic is converting better and from which place. Tracking it properly can help you spend more where it helps and less where it doesn’t.
  • Off-Site Tracking: Google is keeping more and more searchers on their results pages by providing more and more information about your business without ever going to your website.  It doesn’t really matter if it turns into business, but how do you measure that? How do you see how many people are seeing you in these other spots. We can help with that.

Custom Plans to Help You Measure Success Accurately

Digital Marketing MetricsWith more than ten years helping smaller businesses who can struggle with methods for measuring success, we can help you come up with custom methods to measure success in a manner that fits the way you do business and doesn’t cost so much that it isn’t worthwhile.  Knowing the best way to spend your money always ends up paying off in the end, but it can sometimes be daunting putting out important budget money to try to generate a plan that you aren’t sure will even work. The important aspect is those first steps.

Whether it is calls or online sales that drive your business, we have the experience and knowledge to keep adjusting to new technologies and finding the best way for you to measure success.  For a company helping businesses with SEO and digital marketing like we do, it is imperative that we show how our techniques are working.  Even if you don’t hire us for SEO, this is an important piece of your marketing puzzle.