Google Ads and other PPC programs offer businesses the opportunity to get exposure by ranking right away for search phrases thare are important to them. By paying per click, you allow your ads to show up for these important terms as soon as you start paying. Google and the other search engines have a number of different formats and methods to pay for this exposure, from straightforward text ads to Google verified businesses, local placements, and display ads. Paired with a great SEO program, PPC is a powerful one-two punch for business success.
Instant and Relevant Traffic
PPC programs like Google Ads also offer immediate traffic for businesses just getting going or trying to jump in on a short-lived opportunity that doesn’t have time to wait for building SEO strength. PPC success can also help inform your SEO tactics by seeing which keywords offer the most conversion success. SEO generates traffic most efficiently, but often small businesses don’t have the site strength to immediately rank high for the terms most important to them. Pay Per Click campaigns allow them to rank for those more competitive terms almost instantly, because as the name implies, you are paying to show up.
Experienced and Independent Support
Having someone with experience and a good reputation to manage your ad campaigns is more important than ever. As Google changes their rules to squeeze every cent out of advertisers, and their partner program has moved to rewarding companies for bringing them more money rather than helping clients, it is important to work with someone who is independent and can help you spend your budget most efficiently for you, and not for Google. For example, one of the biggest money wasters is that the default setting will allow your ads to show up for any term that the search engine deems relevant to the term you type in to pay for. They get to choose what is relevant. If you have default settings on, you can pay a lot of money for something that isn’t even pertinent to your business. It is a powerful tool, but you have to know how to use it. Google and the other engines regularly make updates to their tools with more offerings, new ways to improve efficiency, and better ways to present yourself to the searcher. Hiring a professional with a proven track record will make sure that the budget you are putting out there is being used in the most efficient way possible and not a penny is wasted out of just not understanding the complicated tool or not taking advantage of great widgets that you just aren’t aware of because you spend your time focusing on your business.
Though the conversion rates may be a bit lower than SEO, the ability to show up instantly often causes people to at least start their campaigns with PPC. The difficult part of PPC is managing the campaigns. We specialize in helping small businesses handle their budgets so they are not spending more money than necessary. Google has a great program to get your ads out there, but if you don’t know what you are doing, you can spend a lot of time and money on ads that won’t help your business. We have been helping people overcome these hurdles since 2006 and it doesn’t cost much to get started. Most small businesses can have a campaign built and monitored for a month for just $500. Get started the right way with someone that has actually succeeded at this for over 15 years.