In my new monthly short video series, we want to drive home the point that with a good search engine marketing plan, your business can be found from just about anywhere. With mobile phone traffic taking up more than half of all traffic, our businesses tend to be found more often when people are out and about, enjoying their life. Getting found at that exact moment when someone is thinking about what you do and what they need is the best time to be in front of potential customers, clients, patients, etc.
This month I was in Detroit and did a tour of the Motown Museum. This was a great experience, and though video and cameras are not allowed to be used inside, I recommend a visit. With the amazing music that came out of this studio, it also underlined another very important aspect of SEO, the importance of unique content. With songs like “My Girl” giving us some of the greatest unique musical content of all time, we realize how important it is for your site to display your own unique content and explain to users what sets you apart from others that may offer the same service. Make sure your page have 350 or more words explaining what you do and how it sets you apart from everyone else. You’d be surprised how much nice thorough content can do for you. My case studies last week showed how quickly it can turn sites around.
We will continue to try to provide a video each month at unique locations to touch on quick search engine marketing lessons from SEO to Adwords, to local search, and use a little creativity to tie it to wherever I may pop up. Feel free to share your own experiences to some of the spots we visit in 2018 or even offer up your own ideas. Last month we stopped at an animal rescue and discussed rescuing websites from the algorithm adjustments of 2017. Feel free to keep up with all of our videos going forward at the “You Can Be Found Anywhere” category page on our blog.
Bear with me as I try to get smoother with the selfie videos when I don’t have someone with me to help out. Selfie taking has never been a strength.