I typically try to break down the biggest story of the week and break it down to a post that helps you with an easily understandable takeaway that can be digested and used to help your business today. The past week or so has had a number of mentionable news items come out so I thought I would hit several of them with these little micro posts and a link to a broader article from the news source. This way you can either take it in at a high level or dig in to the linked details if it has a strong bearing on your business. With that being said, here we go.
Link Building is Not Dead: I have had a few people come to me recently and ask what more they could do to get search presence because they had already cleaned up their site (technical) and re-worked and aimed all of their meta-tags. They had never done any kind of link building and had heard “link building is dead””. Links, no matter whether Google says they shouldn’t be “unnaturally built” are still the heart of what fuels your ranking prowess. Links should be real and not fake or from spammy sites, but you still need to know how to generate links through your “natural” work and marketing and that is where SEO “link building” however you want to call it is extremely important. You can aim your site all you want but if you have no domain strength you won’t show up anywhere. Links are still the path to domain strength.
Great Remarketing Lists for Large Volume Adwords Users: This is a great article if you do your own Adwords and have a high enough traffic volume to qualify for some of these. Take a look as you can really up the value of your remarketing traffic. In addition, on the Adwords front, this is a great updated article about first page bid estimates and quality score.
Google answered some questions about the latest slow Panda rollout: Google had said in the past that updates were just being done constantly and not with names and specific points in time. If you take them at their word, which is dangerous sometimes, the Panda update being slow and over several months wouldn’t be a huge surprise, but I think our industry is so used to these “branded” updates and rollouts that we are having trouble adapting to it. Google answered a few questions about the latest rollouts. If you have been punished in the past, you may want to give this a quick read through.
Study shows non-mobile friendly sites disappearing from the top of search: Mobilegeddon came and went with not a lot of fanfare once it went in to play. The biggest reason I think is that all of the sites ranking for the most critical terms had already taken care of their mobile friendliness because it was important to their business and not just SEO, but as time has gone on and rolled out, we are seeing that the data shows that the mobilegeddon update did actually do something. It just took some extra time and digging because the immediate results didn’t show as much due to reasons I just stated. This is an interesting article digging in to it however.