Another big takeaway I got from Seattle is that everyone that is doing PPC should be doing remarketing, and probably those that aren’t. It is one of the most effective forms of online marketing and can be started with as low as 100 visitors to your site in a month.
What is Remarketing?
Remarketing is those creepy ads that follow you around once you have visited a website. You suddenly see image ads following you around or even the search ads showing up when you are searching google. Though the search ad traffic thresholds are higher than those for the display ads, remarketing is an effective way to keep top of mind for those that have visited your site. They aren’t as creepy when you see how well they work. People complain or talk about them but they also click on them and convert.
How do I do it?
If you already do PPC, you can simply add remarketing audiences to your PPC campaign. If you are only doing display ads then you will need to create some ads, so that may be an initial hurdle. For more on the ad sizes you would want, you can go here to get started. Your web developer or SEO can probably take care of getting ads built for you if you don’t have someone. For those with high traffic, you can get as nuanced as setting up “audiences” such as those that have visited certain areas of your site. This way you can get extremely targeted with the ads you follow them with. For many small businesses, you will likely just target general site visitors to reach the threshold levels, and would want more general ads.
After spending a lot of time learning the latest in pay per click plans and campaigns as well as focusing on conversion optimization, these remarketing campaigns are great converters, given you have a nice site with good info.
If you want to get started with some remarketing for your own company, give us a call and we can get you started on that as well as any pay per click marketing you may want to try. We have been doing it for ten years and are Google Certified Partners, so you can rest assured we will do it right and still be here tomorrow when you have questions.