Wednesday I could be found teaching the EMACC workshop with Laura Oncea of the Monmouth Museum. The museum has a nice strong site and we spent time digging in to the technical issues such as broken links and duplicate content that can just pop of over time from having a site that handles many events and site changes.
Museums and non-profit sites typically are very link worthy and have a lot more natural link strength than the average business due to articles written about it and the natural relationships with the community. The museum had a strong link profile and we went over how to “bake in” the link process as they do their typical work within the community. Sometimes sites like this just have to keep links in mind as they do press releases and other newsworthy work. Laura has a lot of link possibilities out there and sometimes you just need to show google where those links are because they are buried deep on the linking site (press releases, news stories, etc.)
Lastly, since she already has a fairly strong site, we went over how she can better aim her content at the search engines to give the best answer to the search query. I recommended the Yoast SEO plugin as well as setting up Google Analytics and Search Console (all free) to get a better idea of her traffic and allow her to aim her pages with the Yoast title tags and descriptions. analytics can help show her which pages are loading slowly so she can help boost site speed, which is always something any site can try to do.
All in all the museum has a great site and is doing great and interesting things. I recommend stopping in at 765 Newman Springs Road, Lincroft, NJ 07738. Check the site for hours. They are not open on Monday. If you need help with SEO for your museum or non-profit, give us a call. We can get you found.