MDI Marathon in Maine - SEO is a Marathon, not a Sprint

MDI Marathon in Maine – SEO is a Marathon, not a Sprint

In the latest edition of You Can Be Found Anywhere, you find me running the Mount Desert Island Marathon at Acadia National Park in Maine. The point of the video is that SEO is a marathon and not a sprint. It takes doing the right things over a long period of time and not just a quick trick or push of a button, However, if you do it properly and follow the rules over time, it will pay off. 70-80% of search engine users are only focusing on the organic results.

SEO Needs Consistent Fuel

In my particular marathon experience, I showed that doing things wrong can lead to things not working for you. I know all the rules for SEO and making it work, but I am still figuring out how to do marathons properly. This time, though it was the most beautiful marathon course I have ever run, I did not handle my fueling properly, which has been a problem for me for years, and my body ended up rejecting it, leading to me getting sick and actually pulling a muscle, jumping out of the way of some people when I was getting sick. Much like you need to fuel your site with exposure through links, reviews, and NAP’s (name, address, and phone citations.), you need to make sure your body is fueled properly in a marathon. I have perfected SEO fueling, but I haven’t quite figured out what is best for my body when it comes to marathon fueling. It looks like I will need to look for something else.

SEO Can Be A Beautiful Experience

Runner’s World once named the MDI marathon the most beautiful course in the world. Having seen it all, I would agree. I have run a 50K at the Grand Canyon, which was absolutely stunning, but only had a view lookout points between a lot of long runs. This course consistently provides breathtaking views of the colorful fall leaves and beautiful water vantage points from the main roads through and around Acadia National Park. I would highly recommend. If you don’t want to commit to a marathon, grab some friends and enter one of the relay races of either two halves, or split the 26.2 miles into three separate legs. You won’t regret it. I had a nightmare experience in which I got sick and injured myself but still wouldn’t trade it for the world. It was gorgeous. Just like SEO is an amazing experience when you do it right and it starts to pay off for your business. We have been doing it right for a dozen years and will help your business down the right path.

About the Author: Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews. Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

MDI Marathon in Maine – SEO is a Marathon, not a Sprint