Google Panda 4.0 is here!
Matt Cutts officially announced on Twitter the official release of the latest Google algorithm updatee on May 20. Though Google had said they were going to stop updating us on these algorithm changes because they were a constant rolling monthly update, this is apparently a big one, with some significant changes. Keep an eye out for significant adjustments to your rankings and organic traffic.
In the coming weeks and months we will have a better idea of the specifics, but most likely more targeting of the same unethical issues. They are mostly targeting poor content websites so continuing to offer good, unique content is always the answer. I will be attending SMX Advanced in June and there will be a lot of discussion about this, changes to local, and some of the shifts in PPC reporting this year. I will keep you updated.
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Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.
Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete.
Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.
this is apparently a big one, with some significant changes. Keep an eye out for significant adjustments to your rankings and organic traffic.