Google Analytics can be an essential tool for recognizing what is and isn’t working for your business. I have found myself doing more and more work in helping business owners understand and set up their Google analytics to get them more rewarding and actionable information. Google analytics consulting has been a growing part of my business as Google has offered more and more insights from this free tool.
Unfortunately, Google Analytics has gotten more and more complicated and can seem confusing and unfamiliar to those that aren’t used to working with the data or looking at these numbers every day. In fact, even for someone like me that uses analytics every day, it can get confusing as Google changes labels for certain data or stops providing certain information or moving where you find that pivotal piece of data that is so important for your business.
Analytics allows you to set up goals in the form of pages visited, forms being filled, or even product sales goals, and assign values to them. Setting up the best goals and creating the right reports to look at those goals and how they relate to user information and behavior can help make those key decisions that drive your business. I’m happy to come in and help business owners get a grasp on these and even set up dashboard reports so that you can get your information emailed to you on a regular basis without even going in to analytics if you don’t want.
I will be doing an introduction to Google Analytics seminar as part of the Eastern Monmouth Chamber of Commerce and their Marketing Symposium on November 13 in Eatontown, NJ. Please feel free to come out and check it all out. There will be much to learn for your business. Check out the details here.
If you can’t make it but still want help with your own Google analytics, please give us a call.