This month I had the opportunity to sit down the the marketing department over at Lunch Break and Kasey O’Malley from Totaro Totaro Siegel accounting to dig in to the search engine marketing issues facing their businesses.
First of all, please visit their sites linked above and read what they have to offer. Lunch Break is doing some great things trying to feed the hungry in our area and Kasey is doing a great job helping get Totaro Totaro Siegel seen more in the business community.
Though it seems like the two businesses are significantly different in what they do, they faced similar SEO issues. Both had pretty clean sites from an indexing perspective and we discussed ways to build domain strength, which is a need for every site. Getting those links to your site that will help increase your relevance in Google’s eyes. Both are looking at new content strategies to help better target their websites toward the search engines, while still providing their users with the key information to understand what they have to offer.
It was a pleasure digging in to both sites and sitting with the group. We even went a little long because we really got in to some of the nitty gritty. Thanks as always to EMACC for providing us the opportunity to do this and I hope everyone left with a lot more knowledge than they had coming in.