Very excited to announce that I was recently elected to the board of directors for the Better Business Bureau representing New Jersey. You Can Be Found has been an accredited and A+ business in the BBB for over ten years, and I always viewed it as an important stamp of approval for my business. Ethics and doing business the right way have always been extremely important to me and I look forward to helping the BBB of New Jersey continue the great work that they do helping consumers and businesses.
Interestingly enough, in my digital marketing and SEO world, the BBB has always been a somewhat controversial topic as a ranking factor. People will sometimes argue whether your rating or presence in BBB is a direct ranking factor in the Google algorithm. I’m more of the opinion that it is just another symbol to Google to take into account for your trustworthiness as a business, which is a big part of what they call E.A.T. in SEO, or Expertise, Authoritativeness, and Trust. We may never know exactly how Google incorporates the BBB into their algorithm, but we know for years and years it has been a symbol of trust for consumers when they run into issues with a business. I look forward to factoring into their success in 2021.
Being elected to the board is a true honor for me and I look forward to putting my passion for ethical business practices and helping small businesses to use in this additional and new way. I would like to thank all of those who voted for me. It is much appreciated as this was an important challenge I wanted to take on. As I step into my more official role, please don’t hesitate to reach out for information and help on the BBB.