This month we have a special You Can Be Found Anywhere from the middle of rural Vermont, where we find the brewery rated the best brewery in the world for the past four years. The brewery is called Hill Farmstead Brewery and I visited on a Thursday afternoon in early August. You drive through beautiful rural Vermont, not too far from Stowe, taking in the beautiful mountains and then work your way up a dirt road and suddenly see a parking lot filled with cars with license plates from at least 10 different states. To make the best beer in the world, you have to have great ingredients, and I thought this greatly mirrored the importance of your content for SEO.
SEO and Beer: Great Ingredients is Great Content
Google is in the business of providing the best answer to searchers, and to have the best answer, you need to have nice thorough content that covers the question in depth. You don’t become the best brewery in the world without focusing on having the best content for your beers. My family and I enjoyed tastings of several of the beers here and really enjoyed what we found, taking a couple of growlers home with us. Your content should really cover the subject and stick with someone. Don’t create content that just sells your product or service, create content that explains what problem you are solving for your customers and why they should choose you as their solution. You know why you are the best at what you do. Explain that in a helpful way to your visitors.
Beer and Content Should Be Digestible
Nobody wants to see a big wall of text, just like nobody wants their beer to make them sick. Break your content up with helpful headings and images to better get your point across and also help the user find exactly what they need. Though visitors like to know that all of the information is there, they only want to read the part that pertains to their issue. Use bullet points and headers to point out where they can find important information like pricing, process, benefits, etc. Make everything clear and easy. The user experience is the most important thing, just like the beer drinker wants to have a good experience drinking a great beer.
Please take a look at the latest video straight from Vermont and learn more about search engine marketing by looking around our site and our blog for the latest and greatest information.