I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]
In recent weeks, crawl budget and indexing questions and issues have come up more and more with prospects and clients. Crawl budget and indexing issues were once more a big site issue, but now something smaller businesses need to be conscious of. As we continue to grow good content for all of our sites, we [...]
Search Engine Watch recently put out an article on the key ranking factors for 2019. Keeping in line with what I have said for years, the ABC's of ranking in Google have stayed the same since day 1. Google has simply gotten better at quantifying the user experience than they used to be so they [...]
Google has come out with two significant updates in recent days to help business owners better use and understand their ranking factors and digital marketing management. With an update to both the Page Speed Insights tool and an app for easier Google My Business (GMB) management, they are working hard to make Google tools easier [...]
With a number of major recent tweaks to the Google algorithm, I wanted to touch on what Google currently values in a site to try to move it up or down in the rankings. This isn't meant to be the standard "links are important" article, but more a way to get you thinking about what [...]
I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1. She does a good job of digging into the data. The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]
I had the privilege this past Friday to speak to the Monmouth Regional Chamber of Commerce at their weekly Perkolator breakfast in Eatontown about how to rank in 2018 for small businesses. We covered the latest in SEO necessities including Google My Business, link building, user experience (UX) necessities and more. The breakfast is a [...]
Google will tell you that user experience is the top ranking factor for SEO. The problem with that is that it is extremely vague and actually takes into account many factors such as speed, content digestibility, navigation, site structure, etc. Sometimes it is hard for a business owner to know from the inside if their [...]
Martech Advisor recently published an article on trends in search that touched on what many of us have been talking about in recent years. "Near me" searches have doubled in recent years with even higher jumps in certain shopping areas, per Google's data. There is an opportunity here for small businesses in both SEO and [...]
