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How Duplicate Content Can Hurt Or Help Your Small Business SEO

On the heels of John Mueller from Google making a statement about duplicate content not being a negative ranking factor this week, I wanted to just simplify and clarify for small business owners.  I have run into this issue over and over again throughout the years with small and local businesses.  The most common use [...]

Gourmet and Specialty Food Digital Marketing Strategies

The pandemic in 2020 brought a lot of changes to the world. Industries often had to turn on a dime and consumers adopted new buying patterns. As we hopefully come to an end to the pandemic in 2021, some of the changed consumer habits that were adopted in 202o are likely to stick. In particular, [...]

Local SEO- How A Local Business Can Improve Its Rankings

Local SEO is necessary for both online and offline businesses.  Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for [...]

“Other” Search Terms Accounting for Over 33% of Budget and Growing

Back in September, I pointed out some of the sneaky ways Google has been slowly creeping in and removing more and more control from the advertiser to run their campaigns efficiently. One "Google Creep" method that was discussed and got a lot of reaction from the industry was limiting which search terms that the advertiser [...]

How to Edit Title Tags for Small Business SEO in Squarespace

Video Transcription (Video Below): Today I am going to do a quick and easy video to show how to edit some of the key meta tags on Squarespace and another quick and basic solution to help you with Squarespace websites. I know a lot of small businesses start out with some of the tools like [...]

Happy Holidays from You Can Be Found

After a long and unique year, the holiday season has arrived and we simply wish everyone out there a very safe and happy holiday season. Though this year will be different than the rest, the light is at the end of the tunnel.  Please just be good to one another and appreciate all the positive [...]

By |2020-12-23T14:27:49+00:00December 23rd, 2020|Categories: Uncategorized|

SECRET Formula for Small Business SEO Success

One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that bill themselves as small business SEO companies really are not.  Many of the big agency tools that just track websites will cost [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

Important Elements of a Small Business SEO Plan

I recently had the opportunity to have a small business prospect share with me the SEO plan being presented by a competitor of mine.  It was alarming how much they were missing the mark.  For the most part, the company would be wasting money in the wrong places and completely ignoring other important aspects of [...]

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