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Why Your Small Business Shouldn’t Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Scratch That Niche: Google Business Profile Performance Boost from Easy Edits

For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors.  Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]

Paterson Falls in NJ: Get the Digital Marketing Flowing Again – You Can Be Found Anywhere

The latest edition of You Can Be Found Anywhere is from what was a very cold day at Paterson Great Falls National Historic Park in Paterson, NJ. We see the frozen falls and it reminds us that sometimes your marketing seems to be frozen and not going anywhere. Unfreezing Your Digital Marketing Perhaps you had [...]

By |2023-03-31T15:22:52+00:00March 31st, 2023|Categories: Uncategorized|

Growing Local Search Ranking Factors in 2023 that You Control

I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]

What are SEO and PPC with a little help from Bard

I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts.  Sometimes this type of thing can [...]

Important for Small Businesses to Read the Right Data, Especially with Recent Google Changes

With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]

Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

A Wellness Center (Chiropractic, PT, and more) Story of SEO Success

The bottom line is what really matters. In the confusing world of SEO I see all sorts of claims that inflate reality. Sure, brand new sites can triple their traffic, etc.  The difference between tripling 1000 visitors per month and tripling 2 visitors per month is quite significant.  Many of these inflated claims, if true [...]

Small Business SEO Warnings for 2023

This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing.  Do I stick with the same trusted toolbox or try new things.  Once I start looking at [...]

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