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Giving (or Removing) Others Access to Your Google Analytics and Google Business Profile

This comes up often enough that I thought I would make a page for it.  Unfortunately, Google changes these things so often that you may see slight variations in your experience, but hopefully, it is close, and I will try to update this from time to time to get it as close as possible.  So [...]

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

SEO Volatility: Essential Best Practices that Always Work to Boost Visibility

The Importance of SEO Best Practices This is an updated and more detailed version of a post I wrote several years ago, which underlines the idea that the more things change, the more they stay the same in SEO. SEO best practices are crucial guidelines that can improve a site's organic rankings and increase website [...]

By |2023-11-21T15:12:14+00:00November 21st, 2023|Categories: Uncategorized|

The Top 6 SEO Tactics That Move the Needle for Small Business Websites

In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Scratch That Niche: Google Business Profile Performance Boost from Easy Edits

For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors.  Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]

Paterson Falls in NJ: Get the Digital Marketing Flowing Again – You Can Be Found Anywhere

The latest edition of You Can Be Found Anywhere is from what was a very cold day at Paterson Great Falls National Historic Park in Paterson, NJ. We see the frozen falls and it reminds us that sometimes your marketing seems to be frozen and not going anywhere. Unfreezing Your Digital Marketing Perhaps you had [...]

By |2023-03-31T15:22:52+00:00March 31st, 2023|Categories: Uncategorized|
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