Well, Google is coming out soon with the "Speed Update", which they say is really only going to hurt the absolutely poorest performing sites, but we all knew speed matters anyway, and with a recent Searchmetrics study, we find that a 3 second load time is basically required these days to crack the top 15, [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
The driving mantra for SEO is that "Content is King" and I often struggle to get clients to keep adding content pages to their site to "feed the Google beast". Google views your site as an entity and assigns it topical trust so the more pages you have building up your topical trust the better. [...]
Providing SEO consulting allows me to engage with different companies in many different ways. In some cases, I provide input and feedback, while in others I may take care of everything while a small business owner focuses on what they do best. In other instances, I work behind the scenes for another marketing provider and [...]
This month as part of my You Can Be Found Anywhere video series, I am in the New York City Subway system, talking about technical SEO. The inner workings and train lines in New York City are what keep everything running as smoothly and cleanly as possible. When the trains are down, it seems that [...]
With all of the focus on the importance of speed for SEO, I figured I should actually take a look at my own often neglected site and see how I stand from a speed perspective. The answer was not good. I did a gtmetrix.com speed test on one of my core service pages and got [...]
UPDATED: SEO at The Central Jersey Think Tank Suzanne Stingo and the folks at Lawson, Rescinio, Schibell & Associates put on a great event this morning and I was honored to be a part of it. Want to send out my thank you's for the opportunity and inform everyone that they have events on the [...]
After reviews of progress in 2017, many companies are finding that one of their issues was their traffic suddenly, or slowly dropped this year and it cost them business. We are getting a lot of requests for an audit to see what went wrong. Wanted to give a quick overview of what an audit can [...]
If you have recently seen your site traffic drop off of a cliff or you are one of those ranking followers and you suddenly noticed that your one time high ranking is nowhere to be found, you may be in need of some emergency SEO help. With the increasingly confusing Google algorithm and all of [...]
If you have heard me speak about SEO at one of my many talks or one on one sessions, you have heard me mention the three major aspects of good SEO. Though they are all important, one of the three, that has been mostly a high-level factor for small businesses in the past, without having [...]
