Google Ads can be very confusing for small business owners. They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc. They are trying to make it a bit easier, but also trying to [...]
If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
I get this question all of the time. What is the monthly cost to run Google Ads? As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]
Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford. I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]
We've been helping businesses with Google Ads for over 15 years. The product has definitely evolved considerably over the years. I have written extensively about the ways Google removes control from the advertiser and some of the things that can happen if you don't stay on top of that. However, there is value in harnessing [...]
As small business owners, it is always helpful to find new ways to make our lives easier. From simplifying some of our tedious regular tasks to providing a better user experience to our customers via apps or software options that make processes easier. With that idea in mind, I have connected with another business owner [...]
