Small Business SEO

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Fundamentals of Small Business SEO

Importance of Link Building in Small Business SEO Links are a cornerstone of search engine optimization (SEO), particularly for small businesses. Quality links from reputable sites enhance a website's authority and relevance, acting as a top ranking factor in SEO [1]. A strategic approach to link building focuses on authoritative and relevant sites, demonstrating that [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

The Best SEO Strategy for Small Businesses in 2024

In an increasingly competitive online landscape, SEO has become a critical tool for small businesses. It ensures visibility in search engine results and drives organic traffic, both essential for businesses to optimize their online presence. For example, a local bakery can use SEO techniques to appear in search results when customers look for "freshly baked [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

Rumors of the Death of SEO Continue to be Greatly Exaggerated

We want to explore the evolution of SEO. Those outside the industry or in competitive industries like to regularly say that SEO is dead to get business owners to move budgets away. As long as people are using search engines to find products and services, SEO will be very important. The tactics may evolve and [...]

Unlocking SEO Success: Navigating Google’s Navboost, Localization, and Conversions

Google indexes the web by making a copy of it and uses sophisticated algorithms and machine learning models such as Navboost, RankEmbed, MUM, and DeepRank to rank documents. Navboost, a deep learning system, plays a pivotal role in Google's ranking mechanism, influencing the visibility of websites in search results. While the introduction of Navboost might [...]

Does Small Business SEO Traffic Matter?

This is a refresh of an old post because as we come to the end of 2023, it matters now more than ever.  As Google's algorithms are constantly shifting and AI and ads are taking more real estate at the top of the page, small business traffic may begin to lessen year over year, meaning [...]

Enhancing Small Business SEO and Google Ads for Online Success

Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]

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