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Abandoned Digital Marketing Plans – You Can Be Found Anywhere Pennsylvania

The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike.  If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]

Warning: How Not to Get Good Reviews

This is a quick post because it has come up a few times in the past week talking with business owners and even the example image letter I recently got after making a purchase. Please don't risk getting yourself in trouble by offering prizes or rewards for 5-star reviews. Both Google and Amazon have strong [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Internal Linking Important for Small Business SEO Puzzle

After a recent post about the importance of links for small business SEO, I wanted to update some information on the often underlooked tactic of good internal linking. This was a post from the past updated with some extra useful information. Internal linking can be tedious and time-consuming. Especially if you have a site with [...]

Cape May Digital Marketing – You Can Be Found Anywhere

The March You Can Be Found Anywhere is from Cape May New Jersey.  Cape May is a great summer destination for a weekend away from one of the nearby cities. The iconic lighthouse represents this beautiful seaside area.  This episode points out the effectiveness of digital marketing to still keep your brand top of mind, [...]

How Links Help Your Small Business SEO

Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing.  Often when I sit down with (or Zoom with [...]

Small Business UX Basics in 2021: Remember the Users

2021 is expected to be a year with new technology forcing us all to focus on the user more than ever. Google has always said UX is the top-ranking factor. I have always said that is pretty vague considering how many individual factors make up UX, but if you have been ignoring the user up [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Priority of Core Web Vitals for Small Business SEO: Tools

I often say in SEO everything is relative.  It can be frustrating to some, because "it depends" is a common answer in the SEO world.  Factors change based on searcher intent so every search has a different competitive landscape. With the coming Core Web Vitals adjustment to the Google search algorithm in May, there will [...]

Why Small Business Link Counts Don’t Matter

Every link tells the Google algorithm a story. It tells information about where the link is coming from and where it is going. The text around the links and on the sites on both ends have meaning. Links are an important part of the Google algorithm puzzle, and actually a big part of how they [...]

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