I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]
Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day. Whitespark just came [...]
I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts. Sometimes this type of thing can [...]
With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]
The world has been buzzing about AI and ChatGPT in recent months. I have written quite a bit about the dangers involved from an SEO standpoint. I work with a number of clients in the world of health, and it can be even more dangerous in those scenarios. I attended Pubcon in Austin a few [...]
This is an update on a popular post from 2020. Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long-tail keywords with more specificity. Too often people dive into SEO expecting to [...]
Our latest episode of You Can Be Found Anywhere is from the Panama Canal. This is a true wonder of engineering that drastically changed global commerce by connecting the Atlantic and Pacific oceans for ships, to avoid the long and dangerous trip around the tip of South America. The Canal is truly a remarkable experience [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
With small businesses, we have to be careful to use each dollar of our budget wisely. This is why it is critically important not to make basic mistakes with your website that cost you money. I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]
The bottom line is what really matters. In the confusing world of SEO I see all sorts of claims that inflate reality. Sure, brand new sites can triple their traffic, etc. The difference between tripling 1000 visitors per month and tripling 2 visitors per month is quite significant. Many of these inflated claims, if true [...]
