Content Marketing Ideas for SEO: PAA is Free Market Research

This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]

You Can Be Found Anywhere – Philadelphia Museum of Art Steps

Our latest You Can Be Found Anywhere takes place on the top of the steps at the Philadelphia Museum of Art. I was lucky enough to pop over and make the famous climb during a break at the Search Love 2022 conference this month in Philly. Climbing to the top of Your Local Rankings Rocky [...]

SECRET Formula for Small Business SEO Success

One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that call themselves small business SEO companies really are not.  Many of the big agency tools that just track websites will cost the [...]

Be Wary of Google Business Profile Only Services

I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success.  [...]

Unique Experience, Not Just Unique Content for SEO

Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]

You Can Be Found Anywhere Talking SEO from the Napali Coast, Kauai

Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place.  That perfect moment when your customer [...]

Examining Five-Star Reviews

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

Oregon Bucket List and SEO – You Can Be Found Anywhere

I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]

Clickbait: The Value of Mock Drafts and Other Useless Content

Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of nuanced and kind of difficult.  As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

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