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Small Business & Local SEO: Link Building 2021

This is an update of a post from early 2020. Most of the themes still hold true, as is the case for many of the fundamentals of SEO. Rather than reinvent the wheel, we tweaked and updated for 2021. This was part two of a little series to help small business owners focus on the [...]

Local SEO- How A Local Business Can Improve Its Rankings

Local SEO is necessary for both online and offline businesses.  Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for [...]

Wyalusing SEO Pivot: You Can Be Found Anywhere

This month I come to you from my home town of Wyalusing, PA.  It was a rough morning and I plodded through a gray storm of sleet while I climbed up to the top of the Wyalusing Rocks. It reminded me of how much small business owners can feel confused and stuck in a storm [...]

Local SEO Scam Awareness: Still True in 2021

Updated January 2021: Unfortunately, it still holds true. A majority of this post was written in 2014, with some minor updates today. The sad thing is that many of the scams that existed back then still fool small business owners today.  The hopes of instant success at a cheap initial price are often too tempting [...]

By |2021-01-08T14:27:30+00:00January 7th, 2021|Categories: local search, PPC Management, SEO, SEO Scams|Tags: , , , |

Small Business SEO in 2021: Keep Focusing on the Basics

This is an update of a prior post but still holds true.  This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]

How to Edit Title Tags for Small Business SEO in Squarespace

Video Transcription (Video Below): Today I am going to do a quick and easy video to show how to edit some of the key meta tags on Squarespace and another quick and basic solution to help you with Squarespace websites. I know a lot of small businesses start out with some of the tools like [...]

SECRET Formula for Small Business SEO Success

One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that bill themselves as small business SEO companies really are not.  Many of the big agency tools that just track websites will cost [...]

Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

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