Updated January 2021: Unfortunately, it still holds true. A majority of this post was written in 2014, with some minor updates today. The sad thing is that many of the scams that existed back then still fool small business owners today. The hopes of instant success at a cheap initial price are often too tempting [...]
I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition. He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]
With giant Google algorithm updates and changes becoming a way of life, more and more business owners are running into sudden drops in rankings or traffic and aren't sure what happened. One of the things I enjoy most about SEO is helping business owners find a path back to success, either from nowhere or from [...]
In the spirit of March Madness, this week I wanted to address some SEO myths out there that can really hurt your wallet and leave a bad taste in your mouth. In just the past week, I have seen some examples of a few of these giving the industry a black eye. Unfortunately, like with [...]
Those of us relying on SEO are often frightened when we see a big Google update announced in the news, like we saw with the "Fred" update in March. We feel like we can lose lots of business at the whim of Google. To be fair to Google, they are usually updating to just push [...]
With the phrase "alternative facts" so big this past week, I thought I would touch on some of the things I hear prospects are told in relation to their SEO that can end up costing them a lot in the long run. It is a shame that companies get away with this stuff because it gives [...]
September brought us major updates to the Google local and organic algorithms. I will try to sum it up at a high level here but leave you to read in more depth about Possum and the latest Penguin update. POSSUM Firstly, September 1 brought us what the industry is calling the Possum update. This was [...]
I recently had a conversation with another business owner who suggested I create an SEO automation tool to automate SEO. I actually hear this a lot from people and there are companies like MOZ and Majestic that make some nice tools that help with the SEO process, but as I have been preaching for a [...]
I'm sure you've gotten one, or maybe several. That email saying your site has failed it's SEO test or Local search test and has a number of confusing pieces that say your site is just a complete mess and you should probably take up this person from a random gmail account or some company you [...]
SEO is an extremely effective marketing tactic and once it gets rolling properly will start to bring you new clients/customers on a regular basis, easily paying for itself. However, I run in to many business owners that have had a bad experience with SEO campaigns or perceived that it didn't work because they were led [...]
