SEO Ranking Factors

Small Business Topic Authority for SEO

This is an update on a post from 2021. As I always say, the ABC's of SEO have been the same since it started, but the DEF's change every ten minutes.  Google just gets better at measuring what they deem important.  With the "Helpful Content" updates in recent years, we have seen the supporting content [...]

GBP Service Area Starting to Show Signs of Being a Ranking Factor?

Darren Shaw, who has been a big part of the annual local ranking factors study in recent years, recently announced data showing that service areas seem to be ranking factors.  This is big news as data has suggested in the past that it had no bearing on rankings.  I wanted to quickly touch on why [...]

Information Gain and Small Business SEO

This is a post I wrote in 2020 that has proven to be more important than ever with the evolution of AI content.  With the "helpful content" adjustments to the Google algorithm since 2022, combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said [...]

Small Business Website Structure SEO Basics

Google is in the business of providing the best answers to user’s searches. There are certain basic SEO elements to keep in mind when building or redeveloping any business website. The basics of Google search have been the same for 20 years. They are just getting better at measuring and understanding the content and adjusting [...]

About Time to Show Off Credibility: SEO and About Page

I wrote last week about the importance of showing your "credibility" going forward to Google and more importantly, your website visitors. Google just gets better at figuring out ways to measure these things and factor them into the equation.  I spend a lot of time telling people to lead with your solutions because the first [...]

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Blending AI and Human Expertise: The Key to Google-Friendly Content

In the dynamic landscape of SEO, the fusion of Artificial Intelligence (AI) with human expertise is not just an advantage but a necessity for creating compelling content that resonates with both users and search engines. AI tools, with their ability to process and analyze vast amounts of data at incredible speeds, can significantly enrich content, [...]

If Your Business is Paying Less Than $500/Month for SEO, You Are Probably Getting Ripped Off

I hate to be the bearer of bad news, but if you have someone taking care of your SEO at less than $500/month, you are likely not getting value.  In fact, in many cases, you are getting ripped off.  The typical price of an effective SEO plan starts at $500/month. For less than that, you [...]

You Really Did It! Experience and Small Biz SEO Success

The Google algorithm has been in what seems like a constant state of flux in the past two years. With the "helpful content update", we saw Google leaning into better and more helpful content to users. Makes sense right? Google is in the business of providing the best answers to search queries.  With the advent [...]

Instant Small Business SEO Success…

First of all, I apologize, because I hate clickbait. Did you click on the article thinking for that immediate gratification of SEO rankings and success? Unfortunately, many small businesses get tricked into this with fancy sales pitches and sneaky promises that capitalize on both business owners desire to succeed and their confusion about how SEO [...]

Go to Top