You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO. I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]
One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries. Typically the small business owner doesn't have the time or budget to have every "i" [...]
This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be. More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]
Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]
This post was updated in June 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]
This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]
If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]
Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis. In the world of SEO, we often reverse engineer to try to understand ranking factors. We take a look at what pages are successful and then put all of the data from large samples of those successful [...]
Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather. He spent a lot of time here as a child, helping form his loving view of the world. [...]
If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior. Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]
