This is an update of a post from early 2020. Most of the themes still hold true, as is the case for many of the fundamentals of SEO. Rather than reinvent the wheel, we tweaked and updated for 2021. This was part two of a little series to help small business owners focus on the [...]
Local SEO is necessary for both online and offline businesses. Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for [...]
This month I come to you from my home town of Wyalusing, PA. It was a rough morning and I plodded through a gray storm of sleet while I climbed up to the top of the Wyalusing Rocks. It reminded me of how much small business owners can feel confused and stuck in a storm [...]
This is an update of a prior post but still holds true. This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]
Video Transcription (Video Below): Today I am going to do a quick and easy video to show how to edit some of the key meta tags on Squarespace and another quick and basic solution to help you with Squarespace websites. I know a lot of small businesses start out with some of the tools like [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that bill themselves as small business SEO companies really are not. Many of the big agency tools that just track websites will cost [...]
Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]
There is SEO and then there is small business SEO. Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are. This is [...]
On the heels of an announcement by Google last week that anchor text does impact rankings, it once again opens an important argument, or at least a deeper explanation for those that dabble in the world of SEO in a DIY type of way, or are listening to providers tell them what matters and what [...]
This year has been absolutely crazy and insane. Though I always tell clients that they need to measure the right things to make the right decisions. With SEO, though more traffic is generally positive, you want to make sure you focus on the right traffic that brings in business. A local business is helped more [...]
