One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
This month I take you to the Great Allegheny Passage, a trail between the Pittsburgh area and Maryland. It is a beautiful biking or hiking trail that many take for long-haul camping adventures. Some who aren't quite as outdoorsy will ride or hike between towns and then stop in a local B&B or hotel. There [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
I have been navigating the roads of the SEO industry successfully for over 15 years now. As an info nerd and someone that has a passion for what I do, I follow closely with the latest and greatest news in my industry. You learn over the years that there are certain people you can trust [...]
We are just making it in the nick of time this month with the You Can Be Found Anywhere. From Yellowstone National Park and the Old Faithful geyser. Showing you that your business can be found no matter where or what you are doing if you have a good search plan in place. Your business [...]
There has been a lot of drama around the title tag this past week in the world of Google and SEO. What does everything mean and how should you approach it in terms of y0ur SEO strategy? What is a Title Tag? Your title tag is a meta tag for any page of your website. [...]
I have seen a number of ads out there lately for services that say that you only need to work on your GMB (Google My Business) listing for success in local search. I'm here to offer a bit of a warning that, as often is the case, these quick gimmick plans don't tell you all [...]
You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO. I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]
One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries. Typically the small business owner doesn't have the time or budget to have every "i" [...]
This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be. More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]
