This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals [...]
I think this has likely been going on for years, but I have suddenly had a large number of offers to pay to receive an award as a Top Digital Marketer or Top SEO Company, etc. I bring this up to warn business owners to not look at awards as a strong signal for their [...]
I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out. I have shared details on the update and the key facts from reputable industry information [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Our latest You Can Be Found Anywhere takes place on the top of the steps at the Philadelphia Museum of Art. I was lucky enough to pop over and make the famous climb during a break at the Search Love 2022 conference this month in Philly. Climbing to the top of Your Local Rankings Rocky [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that call themselves small business SEO companies really are not. Many of the big agency tools that just track websites will cost the [...]
I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success. [...]
