There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]
There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into. This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]
This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like [...]
In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive. We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold. The idea is that you need to stay [...]
This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients. I have been a part of the Partners' program for a very long time because at [...]
I have begun my fifteenth year in the search engine marketing industry. Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]
SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]
I recently reached 10 years of being an accredited business with the Better Business Bureau. As with any industry, having a good reputation and being trustworthy is an important piece of success. I have earned my A+ rating by working together with my customers to push them toward their goals so that they can focus [...]
The latest You Can Be Found Anywhere installment comes from Lambeau Field in Green Bay Wisconsin, as we begin the next NFL season. Lambeau Field is the perfect example of being an iconic representation of an industry. In this instance, it is the NFL and football. For you and your business, you can strive to [...]
In my latest You Can Be Found Anywhere post, we find me out on a dirt road in New Jersey, enjoying a morning run and talking about the beauty of a great search plan while seeing the beauty of several deer scurrying off into the woods behind me. Why Search Engine Marketing is So Effective [...]
