Well, Google would tell you that you approved months ago when they snuck an email to you telling you they were going to do this unless you opted out. If you accepted because you didn't read closely, thinking it was just another update to their policy or something similar, or if you never even opened [...]
Digital Marketing scams have been around for ages and seem to keep recycling with twists based on the latest offerings or focus from Google or other venues. In recent months, I have seen the account hijacking scam attempted multiple times on different clients or prospects I have been working with. I guess the easiest answer [...]
I have a client that just last week dipped his toe into Google Ads to get a feel for how effective it may be for his traffic and customer acquisition. He already received his first attempt of being scammed by someone claiming to be Google and asking for his login information to try to "help [...]
I recently finished my now annual exams to qualify as a Google Certified Partner, and it always brings to mind the question many ask or want to ask about what that means and why it is important. The short answer is it doesn't mean all that much and it isn't overly important. However, the title [...]
We all get those emails telling you how your site has all sorts of issues and fails the SEO test of that person from seoexpert@yahoo or whatever that sent it to you. Even some of the national companies have tests built for you to fail as a selling point. In actuality, we all could do [...]
With giant Google algorithm updates and changes becoming a way of life, more and more business owners are running into sudden drops in rankings or traffic and aren't sure what happened. One of the things I enjoy most about SEO is helping business owners find a path back to success, either from nowhere or from [...]
In the spirit of March Madness, this week I wanted to address some SEO myths out there that can really hurt your wallet and leave a bad taste in your mouth. In just the past week, I have seen some examples of a few of these giving the industry a black eye. Unfortunately, like with [...]
2018 was another major year of change in the world of SEO and some recent experiences I had with some new clients and how they were treated in the past, has shown me a lot of the old scams still exist today, so I thought this post is still as relevant as ever. I recently [...]
September brought us major updates to the Google local and organic algorithms. I will try to sum it up at a high level here but leave you to read in more depth about Possum and the latest Penguin update. POSSUM Firstly, September 1 brought us what the industry is calling the Possum update. This was [...]
I recently had a conversation with another business owner who suggested I create an SEO automation tool to automate SEO. I actually hear this a lot from people and there are companies like MOZ and Majestic that make some nice tools that help with the SEO process, but as I have been preaching for a [...]
