If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]
I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, [...]
I get this question all of the time. What is the monthly cost to run Google Ads? As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]
We've been helping businesses with Google Ads for over 15 years. The product has definitely evolved considerably over the years. I have written extensively about the ways Google removes control from the advertiser and some of the things that can happen if you don't stay on top of that. However, there is value in harnessing [...]
As a Google Ads advertiser in 2022, we are constantly being bombarded with new messages from Google. Your optimization score dropped. Your account has Google recommendations. You get emails and calls from your Google rep with suggested changes to your account. All of these suggestions and scores are based on what is best for Google [...]
After a number of technical issues with an attempted hosting change with our site, I believe we are back up and running again. We had a false start last week only to have the blog posts that I added last week disappear on us. After a frustrating February, we should be in good shape moving [...]
I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business. Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak. The reason is I got into this business to specifically fight for the [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]
