Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

How to Stop Google from Making Adjustments to Your Ads Campaigns Without Your Approval

Well, Google would tell you that you approved months ago when they snuck an email to you telling you they were going to do this unless you opted out. If you accepted because you didn't read closely, thinking it was just another update to their policy or something similar, or if you never even opened [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

You Can Be Found Archive: Athabasca Glacier and Google Ads Gone Cold

In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive.  We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold.  The idea is that you need to stay [...]

The Hamptons and Montauk SEO: You Can Be Found Anywhere

In the June You Can Be Found Anywhere, we visit a very famous lighthouse out on Long Island.  With the world as it is right now, it can be very confusing for business owners. Is there a good business pivot for COVID or am I just waiting this out? Digital marketing is more important than [...]

You Need New Content for Your Digital Pivot: SEO-PPC-GMB

It is a different time and many businesses are tweaking and pivoting their business model to compete in different ways. There is an opportunity there, but you want to do it the right way. In terms of getting business via SEO or paid search (Google Ads or others), you need content that explains what you [...]

SEO & PPC for E-commerce: Quarantine Business Pivots

The world has made a major pivot in the past month as we deal with COVID-19 and mass quarantining from home. Many businesses can't run at all or in full capacity, and many are exploring their own pivots to operate as best as they can in the current business landscape. Hopefully, in the long run, [...]

Google Partners Program Now Serves Google, Not Small Business

This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients.  I have been a part of the Partners' program for a very long time because at [...]

By |2020-05-05T16:25:32+00:00February 24th, 2020|Categories: Google Ads, PPC Consulting, PPC Management, SEM Consulting|Tags: , , |

Pubcon Austin 2020 Overview: Content is Still King, More So

I have begun my fifteenth year in the search engine marketing industry.  Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]

SEO and SEM Talks for your Chamber or Business Networking Group

SEO and Google Ads can be very rewarding to your business, but they can also be very confusing. It can be very easy to be led down the path by old news or even by Google themselves. With over a decade in the industry, I take great joy in educating small business owners about the [...]

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