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Funny Farm Animal Rescue – Digital Marketing & SEO Rescue with You Can Be Found

I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

You Should Definitely Be Using Audiences in Your Small Biz Google Ads Campaign

Are you using audiences in your Google Ads campaigns?  It isn't hard to do and can make a big difference in campaign performance.  For the most part, I always say measure everything you can to help make better decisions.  Google Ads allows you to set up Audience observations with a pretty simple search and a [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

Dangers in Performance Max Campaigns

If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]

Are Google Ads Worth it for Shopify?

There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

How Much is Google Ads Monthly?

I get this question all of the time. What is the monthly cost to run Google Ads?  As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]

Small Business eCommerce Google Ads Success Requires Balancing AI with Sanity Checks

We've been helping businesses with Google Ads for over 15 years.  The product has definitely evolved considerably over the years. I have written extensively about the ways Google removes control from the advertiser and some of the things that can happen if you don't stay on top of that. However, there is value in harnessing [...]

Warning: Small Business Owners and Google Don’t have the Same Goals for Google Ads

As a Google Ads advertiser in 2022, we are constantly being bombarded with new messages from Google. Your optimization score dropped. Your account has Google recommendations. You get emails and calls from your Google rep with suggested changes to your account.  All of these suggestions and scores are based on what is best for Google [...]

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