Google Keeps Taking Away Control of Our Ad Spend

Google has slowly but surely snuck into our hearts and then changed the rules on us so that we lose control of how to spend our important advertising dollars. From changing the definition of "exact" a few years ago, which removed our ability to advertise for only the exact (correct definition) search queries we wanted, [...]

The Dangers of Broad Match Reliance in Google Ads

I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]

Small Business Google Ads (PPC) Strategies to Save Money

One of the true challenges of a small business owner is to stretch our budgets and get the most out of each dollar without the benefit of the expensive automation tools that corporations have.  This is especially apparent in the world of pay-per-click advertising and Google Ads.  Corporations have the advantage of being able to [...]

Small Business Advertisers, Google, and Third-Party Cookies

There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into.  This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]

Empathy Marketing the Key to SEO and Google Ads Success

Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]

Asbury Park SEO & Digital Marketing: You Can Be Found Anywhere

We have arrived in Asbury Park! You Can Be Found has moved our offices to Asbury Park, but continue to serve all of New Jersey, the United States, and the world.  A move in the middle of a pandemic can be a bit stressful, but we have pulled it off.  We actually sit right on [...]

Specific Ad Groups Combat Lost Search Queries in Google Ads

One common issue I see when looking at small business Google Ads campaigns is putting all of your keywords in one ad group.  The more advanced PPC experts will always create ad groups for every search concept, as this gives you the opportunity to sculpt your message to specific keywords. You can create specific ad [...]

Gourmet and Specialty Food Digital Marketing Strategies

The pandemic in 2020 brought a lot of changes to the world. Industries often had to turn on a dime and consumers adopted new buying patterns. As we hopefully come to an end to the pandemic in 2021, some of the changed consumer habits that were adopted in 202o are likely to stick. In particular, [...]

Local SEO Scam Awareness: Still True in 2021

Updated January 2021: Unfortunately, it still holds true. A majority of this post was written in 2014, with some minor updates today. The sad thing is that many of the scams that existed back then still fool small business owners today.  The hopes of instant success at a cheap initial price are often too tempting [...]

By |2021-01-08T14:27:30+00:00January 7th, 2021|Categories: Local Search, PPC Management, SEO, SEO Scams|Tags: , , , |

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

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