Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]
Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
Are you using audiences in your Google Ads campaigns? It isn't hard to do and can make a big difference in campaign performance. For the most part, I always say measure everything you can to help make better decisions. Google Ads allows you to set up Audience observations with a pretty simple search and a [...]
If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]
I'm often brought in to look at a Google Ads account and see if I can fix it or make tweaks to improve performance. Over the years I have helped accounts ranging from hyperlocal electricians or cleaning companies to national and even global high volume eCommerce and news organizations. One of the most common issues [...]
One of the true challenges of a small business owner is to stretch our budgets and get the most out of each dollar without the benefit of the expensive automation tools that corporations have. This is especially apparent in the world of pay-per-click advertising and Google Ads. Corporations have the advantage of being able to [...]
I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC. I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]
This is a quick post that will announce my decision to no longer be a part of the Google Partners program in its current form because I believe it to not be in the best interest of my clients. I have been a part of the Partners' program for a very long time because at [...]
I have begun my fifteenth year in the search engine marketing industry. Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]
