You Should Definitely Be Using Audiences in Your Small Biz Google Ads Campaign

Are you using audiences in your Google Ads campaigns?  It isn't hard to do and can make a big difference in campaign performance.  For the most part, I always say measure everything you can to help make better decisions.  Google Ads allows you to set up Audience observations with a pretty simple search and a [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

Google Ads Success Stories: Turning Around a Tanking eCommerce Account

I'm often brought in to look at a Google Ads account and see if I can fix it or make tweaks to improve performance. Over the years I have helped accounts ranging from hyperlocal electricians or cleaning companies to national and even global high volume eCommerce and news organizations. One of the most common issues [...]

The Dangers of Broad Match Reliance in Google Ads

I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]

Small Business Advertisers, Google, and Third-Party Cookies

There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into.  This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords or now Google Ads campaigns.  There was a time when I was warning people about fake Google people calling and tricking business owners into letting them "help" them with Google Ads. [...]

Avoid Mistakes Setting Up Your Small Business Google Search Ads Campaign

Google Ads can be a powerful tool for businesses to get found when potential customers or clients are searching for what they have to offer, but there is a lot of danger in setting up your ad campaigns if you don't know how to avoid the traps Google has set up for you. The problem [...]

How to Stop or Start Your Google Ads Campaign

This is a basic but important post to show you how to start (enable) or stop (pause) y0ur Google Ads campaigns. I have helped many small business owners set up campaigns and often I am asked how to turn them on or off.  If you have had a consultant build a campaign for you, which [...]

Get Your Google Responsive Search Ads Going

It seems like we are always chasing the newest gadget or whistle that Google offers for its paid advertising program.  It seems not too long ago we all had to convert the old text ads into new, expanded text ads.  Truthfully, I still run into a couple of accounts each month from someone who is [...]

Watch out! Google Trying to Control Google Ad Spend

In a scary turn, Google is now notifying some Google Ads advertisers that it will have its own experts begin managing their campaigns.  You have 7 days to opt out of this. Let's put this in perspective a little bit. Google Will Control How You Spend Money With Them This is like handing your car dealer [...]

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