Local Search

GBP Service Area Starting to Show Signs of Being a Ranking Factor?

Darren Shaw, who has been a big part of the annual local ranking factors study in recent years, recently announced data showing that service areas seem to be ranking factors.  This is big news as data has suggested in the past that it had no bearing on rankings.  I wanted to quickly touch on why [...]

Small Business Website Structure SEO Basics

Google is in the business of providing the best answers to user’s searches. There are certain basic SEO elements to keep in mind when building or redeveloping any business website. The basics of Google search have been the same for 20 years. They are just getting better at measuring and understanding the content and adjusting [...]

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Instant Small Business SEO Success…

First of all, I apologize, because I hate clickbait. Did you click on the article thinking for that immediate gratification of SEO rankings and success? Unfortunately, many small businesses get tricked into this with fancy sales pitches and sneaky promises that capitalize on both business owners desire to succeed and their confusion about how SEO [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Fundamentals of Small Business SEO

Importance of Link Building in Small Business SEO Links are a cornerstone of search engine optimization (SEO), particularly for small businesses. Quality links from reputable sites enhance a website's authority and relevance, acting as a top ranking factor in SEO [1]. A strategic approach to link building focuses on authoritative and relevant sites, demonstrating that [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

The Best SEO Strategy for Small Businesses in 2024

In an increasingly competitive online landscape, SEO has become a critical tool for small businesses. It ensures visibility in search engine results and drives organic traffic, both essential for businesses to optimize their online presence. For example, a local bakery can use SEO techniques to appear in search results when customers look for "freshly baked [...]

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

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