Be Wary of Google My Business (GMB) Only Approaches

I have seen a number of ads out there lately for services that say that you only need to work on your GMB (Google My Business) listing for success in local search. I'm here to offer a bit of a warning that, as often is the case, these quick gimmick plans don't tell you all [...]

Low Cost Small Business SEO Content Creation on the Fly

You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO.  I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]

Small Biz SEO Wins with Specific Content Targeting

One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries.  Typically the small business owner doesn't have the time or budget to have every "i" [...]

How Long Does My Small Business Content Have to Be For SEO?

This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be.  More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]

Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Some Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

Images Tell a Story and Help UX and SEO

I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience.  You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]

How Links Help Your Small Business SEO

Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing.  Often when I sit down with (or Zoom with [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Why Small Business Link Counts Don’t Matter

Every link tells the Google algorithm a story. It tells information about where the link is coming from and where it is going. The text around the links and on the sites on both ends have meaning. Links are an important part of the Google algorithm puzzle, and actually a big part of how they [...]

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