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Small Business Digital Marketing Made Easy – SEO, PPC, Local Search

You work hard at what you do.  You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Small Business SEO Warnings for 2023

This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing.  Do I stick with the same trusted toolbox or try new things.  Once I start looking at [...]

Avoid Generic SEO: Pick the Right Targets for Your Small Business

A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]

Why Longer Google Reviews Are Better For Your Small Business

Recently, Joy Hawkins from Sterling Sky published a study showing some correlation between the length of a review and how long it showed up on your business profile. That is just one reason to try to get a fuller story from your reviewers. Review management is growing in importance as all facets of reviews become [...]

GBP and Small Biz Success: Google Business Profile Gives and it Takes Away

Recent months have been a roller coaster ride in the world of Google Business Profiles.  Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

I wrote this post in 2018 to help people understand the many fake reviews out in the community. Research has shown that people have figured it out.  A post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

Examining Five-Star Reviews: Website and SEO Success

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

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