Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
In the past year or so I have taken on more e-commerce clients to help in what are often very tough markets. Usually, in the e-commerce space, you are taking on not only Amazon but other brand behemoths that will always have stronger domains than your small business site. There is an answer to getting [...]
Over the next week or so I am going to do a series of posts on some factors that seem to be growing in importance in the SEO world. We should try to pay more attention to these factors in 2019, when we can, to improve our positioning and success. Dwell time is a somewhat [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
Business owners are in a constant struggle to find that right formula to bring in new customers and clients. As technology advances and different forms of media go in and out of popularity, it can be very confusing which method to use and which to let go. We have been fully immersed in helping business [...]
I wanted to end the year with a few suggestions to make your search presence better in 2017. Some items to add to your resolution list to help you succeed by presenting your brand to clients and customers in a more complete and comprehensive way in 2017. Here are some tips based on experiences I've [...]
With Thanksgiving coming up this week, I wanted to talk about something everyone should have on their plate. As I have been brought in to consult on a number of site redesigns lately, I wanted to get out a very basic list that all of your landing pages should have. I continue to see developers [...]
I'm often brought in to consult with new businesses building a website or site redesign due to being outdated or new business models. I often see the same mistakes made or the same questions asked. For SEO purposes I just wanted to lay out some critical pieces that you should use when building the new [...]
One of the common issues I see when helping clients with SEO or PPC programs is poor landing pages that scare visitors away or aren't built with converting in mind. You don't exist online if you don't have a search engine marketing plan, but there is no point bringing in new visitors if you aren't [...]
Hacked sites have been a problem for years, but the issue seems to be growing. In just the past couple of weeks I have heard of numerous hacking incidents and site owners struggling to get overcome the issue. Wordpress seems especially susceptible to the problem as the themes are so popular that finding a way [...]
