Keyword Research

Negative Keywords Extremely Important Part in Small Biz Google Ads Success

This is a significant update to an article I wrote back in 2017 when Google changed what "Exact Match" keywords meant by definition. More changes have made negative keywords grow in importance. Negative keywords have become more important than ever, and many small business owners don't even know that they exist.  Just to clarify, when [...]

SEO Strategies for Local Small Business vs. National Targeting

In today's competitive digital landscape, search engine optimization (SEO) is crucial for the success of any small business. However, local and national businesses have distinct needs and requirements when it comes to SEO strategies. Local businesses target a specific geographic area, while national businesses have a broader audience. In this blog post, we will explore [...]

Long-Tail Keywords Still Key in 2023 for Small Business SEO Success

This is an update on a popular post from 2020.  Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long-tail keywords with more specificity. Too often people dive into SEO expecting to [...]

Using Predictive SEO to Help Your Small Business Grow

The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor.  They continually tweak the algorithm with that in mind.  Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]

Common Small Biz Google Ads Mistakes to Avoid

Google Ads can be very confusing for small business owners.  They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc.  They are trying to make it a bit easier, but also trying to [...]

Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Service Intent Searches During COVID-19 Corona Virus Period in NJ

UPDATE: Because Google Trends shows week data ending on weekends, I will update in the beginning of the week for the prior week. Last night the NBA season was postponed due to the virus.  This is likely only one of the beginning signs of a major disruption to everyone's lives in the US over the [...]

Searching for a Happy Thanksgiving?

This is an updated post from 2015. On this day before Thanksgiving I just wanted to reach out and wish everyone a very Happy Thanksgiving and have a little non-scientific fun looking at what we search for related to Thanksgiving.  I used the Google keyword tool to inform my data here and started my research [...]

By |2019-11-27T16:50:01+00:00November 27th, 2019|Categories: Holiday, Keyword Research, SEO|Tags: , , |
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