Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
Google Ads can be very confusing for small business owners. They know that. That's why they call you all the time to try to tell you what to do and why they try to take over your decision-making with Smart Campaigns, etc. They are trying to make it a bit easier, but also trying to [...]
I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]
I had mentioned this was coming earlier this year, but the time is upon us. Google said they were getting rid of Google Broad Modifier in late July, and that time is here. I bring this up again because you are likely to see some shifts in your data when this change officially takes place. [...]
The fundamental point of the Google algorithm is to provide the best answers and user experience to searchers. Though it can be frustrating at times when you see people game the system, there is also beauty in the fact that there is still an opportunity for small businesses to outrank the big sites if they [...]
With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly. We no longer focus on a keyword [...]
There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]
If you manage Google Ads for your company or for many companies, you will sometimes notice pesky city or state names coming up in your search terms that are irrelevant to you. This happens a lot if you are targeting a large geographic area, but are only trying to get people focused on your location. [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
My parents always told me that actions speak louder than words. Our activities say a lot about us and with the Facebook data scandal of late, our personal information that is owned online has been all over the news. Google has had their own run-ins with bad press due to all of the data they [...]
