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Small Business SEO in 2021: Keep Focusing on the Basics

This is an update of a prior post but still holds true.  This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Does This or That Matter for My SEO? It is a Bit More Complicated

Probably the most common question I get from business owners or marketing managers around SEO is some form of "Is this a factor?" or "Will this matter for my SEO?" I wish there was a simple answer to that. Actually, I probably don't because it would make me less useful.  The truthful answer is really [...]

You Can Be Found Archive: Athabasca Glacier and Google Ads Gone Cold

In the middle of a hot month here in New Jersey, the You Can Be Found Anywhere is a never before released one, from the archive.  We are found at the Athabasca Glacier in Jasper National Park in Canada, discussing not letting your Google Ads go cold.  The idea is that you need to stay [...]

Making the Right SEO and Local Search Decisions

A recent study by Sterling Sky on the effectiveness of keyword stuffing in the business name on Google My Business brings up a regularly occurring issue in the world of SEO - when is it ok to break the rules to take advantage of flaws in the search algorithm? I regularly have prospects or clients [...]

Content is King in SEO: More Pages For Each Topic in 2020

Since I got involved in the SEO industry nearly 14 years ago, "Content is King" has been one of the major themes.  With algorithm updates over the years, Google has gotten better at algorithmically rewarding and penalizing good and bad content, by looking at different ranking factors. These factors include speed and links pointed at [...]

Check Out How Google Understands Your Images

I shared the amazing Local Search Deep Dive last week with Mike Blumenthal and Carrie Hill discussing how amazing Google has become at understanding images and relating them to search entities. You can listen and read about that here. I wanted to share the tool they mention and give a little bit of perspective on [...]

North Carolina SEO Rankings: You Can Be Found Anywhere

This month our You Can Be Found Anywhere segment finds me sliding down sliding rock at Pisgah National Forest in North Carolina.  I would highly recommend it. Avoid Sliding SEO Rankings The idea here is that if you see your rankings are sliding, you definitely want to call in a reputable SEO consultant to help [...]

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