Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]
For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors. Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]
I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]
Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day. Whitespark just came [...]
Recent months have been a roller coaster ride in the world of Google Business Profiles. Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]
I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]
I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
Everybody is re-branding these days. Facebook decided to go "Meta" the other day and now Google is doing it with their local business tool. It doesn't seem that long ago when they abandoned Google plus and moved to Google My Business, though I guess it has been several years. For some reason, these companies love [...]
