For digital marketers, using Google Analytics 4 (GA4) has been a learning process. n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them. From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]
In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]
In today's competitive digital landscape, search engine optimization (SEO) is crucial for the success of any small business. However, local and national businesses have distinct needs and requirements when it comes to SEO strategies. Local businesses target a specific geographic area, while national businesses have a broader audience. In this blog post, we will explore [...]
Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients. Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]
In the world we live in with constant notifications for everything from new emails and texts to news updates and more, we are constantly triggered into action or worry by the latest icon that pops up on our phones. Google adds to the digital stress with regular updates on your optimization score. I've written before [...]
This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]
In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]
With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic. Most often the dramatic drop is due to old content. Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]
I had the absolute pleasure this morning to present to the Greater New York Chamber of Commerce about all things search, including SEO, Google Ads, GMB, and more. We had a nice group of around 50 pack into the networking room on 44th street in midtown Manhattan to walk through the important aspects of search. [...]
