How To Adapt To Google Analytics 4 (GA4) -14 Digital Marketers Share Their Tips
For digital marketers, using Google Analytics 4 (GA4) has been a learning process. n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them. From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]