First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]
In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]
Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]
I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]
With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]
One of the most common problems I find when working with smaller businesses diving into Google Ads or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren't people calling or buying my product when I first turn on a Google Ads campaign or get started? In recent years, it has [...]
This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing. Do I stick with the same trusted toolbox or try new things. Once I start looking at [...]
This is a post I wrote in 2020 that has proven to be true now in 2022. With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]
I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]
