Google Algorithm Update

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Risk Free & Algorithm Proof SEO for Small Business

This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals [...]

How to do Free Content Pruning after Google Helpful Content Update

I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out.  I have shared details on the update and the key facts from reputable industry information [...]

What is Helpful Content for Small Business SEO?

If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update".  Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]

Examining Five-Star Reviews: Website and SEO Success

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

Be Wary of Google Business Profile Only Services

I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success.  [...]

Unique Experience, Not Just Unique Content for SEO

Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

Will Smith and Google Understanding Searcher Intent

Will Smith set the country on fire last night with his actions at the Oscars. Without getting into the psychology of whether Will Smith is ok or the morality of what he did, let us all acknowledge it made everyone start Googling Will Smith this morning. It is a good example of how Google has [...]

AI Created Content Not The Answer for Small Business SEO – Yet

In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO.  More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO.  Providing new [...]

The 3 Fundamental Pieces of the Small Business SEO Puzzle

SEO can be complicated. There are literally hundreds, if not thousands of ranking factors.  Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]

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