How Links Help Your Small Business SEO

Links are an important part of SEO, and sometimes the most confusing part for small business owners. Links were an important part of how Google differentiated itself as a search engine back when many search engines were more like the Yellow Pages with categories and alphabetizing.  Often when I sit down with (or Zoom with [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Why Small Business Link Counts Don’t Matter

Every link tells the Google algorithm a story. It tells information about where the link is coming from and where it is going. The text around the links and on the sites on both ends have meaning. Links are an important part of the Google algorithm puzzle, and actually a big part of how they [...]

Asbury Park SEO & Digital Marketing: You Can Be Found Anywhere

We have arrived in Asbury Park! You Can Be Found has moved our offices to Asbury Park, but continue to serve all of New Jersey, the United States, and the world.  A move in the middle of a pandemic can be a bit stressful, but we have pulled it off.  We actually sit right on [...]

Small Business Topic Reputation for SEO

John Mueller has been sharing a lot of information in recent weeks that sets the SEO world abuzz.  From quotes on duplicate content to pointing out that Google ranks pages and not websites. The latter news taken too casually may have someone believing that the content you build on your website has no bearing on [...]

Core Web Vitals for Small Business SEO in 2021

Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]

Small Business SEO and Google Ads Strategies Heading into 2021

There is SEO and then there is small business SEO.  Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are.  This is [...]

Digital Marketing Emergency Management: SEO, GMB, Google & Digital Ads

I had a week loaded with helping both clients and prospects deal with some digital marketing emergencies.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, if [...]

Is Passage or Paragraph SEO Now a Tactic for Small Businesses?

With Google's recent announcement that it will "consider passages from pages as an additional ranking factor", the industry went wild with chatter. What does this mean for small businesses or for any business really?  What changes should you make to your content to better optimize for the "passage era" of the Google algorithm that is [...]

How Would You Rank the Internet? SEO for Everyone

From a Google search, the last reputable count of pages Google had in their index was 130 trillion in 2016, and that number was up 100 trillion from four years prior, so who knows what kind of numbers we have reached. In fact, it probably doesn't even matter at this point as the number has [...]

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