Google Algorithm Update

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Make It Easy For Your Visitor: CRO and UX Small Business Basics

One of the most common problems I find when working with smaller businesses diving into Google Ads or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren't people calling or buying my product when I first turn on a Google Ads campaign or get started? In recent years, it has [...]

Small Business SEO Warnings for 2023

This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing.  Do I stick with the same trusted toolbox or try new things.  Once I start looking at [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

Risk Free & Algorithm Proof SEO for Small Business

This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals [...]

How to do Free Content Pruning after Google Helpful Content Update

I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out.  I have shared details on the update and the key facts from reputable industry information [...]

What is Helpful Content for Small Business SEO?

If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update".  Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]

Examining Five-Star Reviews: Website and SEO Success

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

Unique Experience, Not Just Unique Content for SEO

Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

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