Google Algorithm Update

Small Business Topic Authority for SEO

This is an update on a post from 2021. As I always say, the ABC's of SEO have been the same since it started, but the DEF's change every ten minutes.  Google just gets better at measuring what they deem important.  With the "Helpful Content" updates in recent years, we have seen the supporting content [...]

Information Gain and Small Business SEO

This is a post I wrote in 2020 that has proven to be more important than ever with the evolution of AI content.  With the "helpful content" adjustments to the Google algorithm since 2022, combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said [...]

Small Business Website Structure SEO Basics

Google is in the business of providing the best answers to user’s searches. There are certain basic SEO elements to keep in mind when building or redeveloping any business website. The basics of Google search have been the same for 20 years. They are just getting better at measuring and understanding the content and adjusting [...]

About Time to Show Off Credibility: SEO and About Page

I wrote last week about the importance of showing your "credibility" going forward to Google and more importantly, your website visitors. Google just gets better at figuring out ways to measure these things and factor them into the equation.  I spend a lot of time telling people to lead with your solutions because the first [...]

Show Users and Google Your Credibility to Excel at SEO

It has been mayhem in the Google search results in recent weeks, and really in the last couple of years. Another big change coming up very soon. Google has been incorporating AI into results as well as making up for a bad PR hit they had from updates in 2023.  It is easy to get [...]

Blending AI and Human Expertise: The Key to Google-Friendly Content

In the dynamic landscape of SEO, the fusion of Artificial Intelligence (AI) with human expertise is not just an advantage but a necessity for creating compelling content that resonates with both users and search engines. AI tools, with their ability to process and analyze vast amounts of data at incredible speeds, can significantly enrich content, [...]

Instant Small Business SEO Success…

First of all, I apologize, because I hate clickbait. Did you click on the article thinking for that immediate gratification of SEO rankings and success? Unfortunately, many small businesses get tricked into this with fancy sales pitches and sneaky promises that capitalize on both business owners desire to succeed and their confusion about how SEO [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

The Best SEO Strategy for Small Businesses in 2024

In an increasingly competitive online landscape, SEO has become a critical tool for small businesses. It ensures visibility in search engine results and drives organic traffic, both essential for businesses to optimize their online presence. For example, a local bakery can use SEO techniques to appear in search results when customers look for "freshly baked [...]

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