“Content is King” in the world of SEO. Though there are hundreds of other factors that have a say in your ranking possibilities, content is the one you have the most control over. Small businesses trying to compete against the big guys often have to find their niche in search with more specific searches, as [...]
With the Google algorithm updates of 2018 and 2019, I have had many site owners come to me that saw dramatic drops in traffic. Most often the dramatic drop is due to old content. Many of these sites have been churning out blog posts and articles on a regular basis for years that was leading [...]
In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]
With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]
With the big content based changes to the Google algorithm this year, many smaller businesses were caught by surprise, and some are just noticing as the year comes to an end. Organic traffic is down and you aren't sure why? It is likely content based. The algorithm has gotten much better at picking out "thin" [...]
UPDATE: Around December 19th, Google hit the world with yet another update that is causing considerable change in search rankings. Though data is still coming in, this one seems to be based more on technical site stuff like schema, or structured data, and AMP, which most small business owners don't even know exists. More reason [...]
On Friday I posted a bit of a rant on the Google freshness update that took place in November and hit about 35% of searches. It isn't so much that freshness shouldn't be important, but the timing of it and the fact that a few of the big changes this year really hit small businesses [...]
