I still regularly get calls from business owners who seemed to have a sudden disappearance from search. This post is to help these people. If you aren't close to the search industry and living with Google algorithm changes and adjustments every day, often you think that you hit a button or made some change that [...]
With all of the updates in 2017 around content length and freshness, it has become important for smaller businesses that don't deal in long-form content every day to take a look at their own content and face the facts that they need to expand and update content in many areas to maintain an organic ranking [...]
I have spent a number of hours the last couple of months helping business owners who suddenly saw their traffic disappear, or calls disappear since the Fred algorithm update a couple of months ago. The update is believed to mostly punish poor content, but sometimes business owners have content that appears poor to Google because [...]
The latest Google algorithm update, "Fred", is intended to punish sites with lots of "thin" content. In SEO, we have a phrase, "Content is King", and you should have great content about each service or topic your business is trying to sell. However, I have seen a number of small businesses get hit by Fred, [...]
