SEO can be complicated. There are literally hundreds, if not thousands of ranking factors. Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]
After a number of technical issues with an attempted hosting change with our site, I believe we are back up and running again. We had a false start last week only to have the blog posts that I added last week disappear on us. After a frustrating February, we should be in good shape moving [...]
January ends with the discovery of a lost You Can Be Found Anywhere episode from Letchworth State Park in upstate New York. Coming from our lost files vault, this was never-before-seen footage. It is also a warning to not let y0ur rankings fall in 2022 and make sure you have a good SEO plan in [...]
I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business. Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak. The reason is I got into this business to specifically fight for the [...]
This is an update of a popular post from 2020. Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long tail keywords with more specificity. The most obvious long tail is the [...]
We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients. Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
Our latest installment of You Can Be Found Anywhere finds us at Grand Teton National Park. We see a great display of a mother moose keeping an eye on her baby. As I saw this I thought of how important it is to keep an eye on your SEO. Sadly, I tend to run into [...]
Google has definitely kept us on our toes this year with many adjustments to the algorithm, but they may have waited until the holidays for the one that will hit small businesses the most significantly. The big local search update that rolled out in December seems to have a significant impact on local maps listings, [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
