Unique Experience, Not Just Unique Content for SEO

Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]

You Can Be Found Anywhere Talking SEO from the Napali Coast, Kauai

Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place.  That perfect moment when your customer [...]

Examining Five-Star Reviews

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

Oregon Bucket List and SEO – You Can Be Found Anywhere

I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]

Clickbait: The Value of Mock Drafts and Other Useless Content

Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of nuanced and kind of difficult.  As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]

Focus on What Problems You Solve with Your Content

This comes up probably more than it should  I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners.  Lead with what your solution is. What problem are you solving? [...]

Handling Digital Marketing Emergencies: SEO, GBP, Google & Digital Ads

I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up.  Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them.  Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn.  In some cases, [...]

AI Created Content Not The Answer for Small Business SEO – Yet

In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO.  More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO.  Providing new [...]

Zippo Museum – You Can Be Found Anywhere – Ignite Your SEO

Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford.  I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]

The 3 Fundamental Pieces of the Small Business SEO Puzzle

SEO can be complicated. There are literally hundreds, if not thousands of ranking factors.  Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]

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