Buttermilk/Mr. Rogers Waterfall in PA: You Can Be Found Anywhere

Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather.  He spent a lot of time here as a child, helping form his loving view of the world. [...]

Small Business SEO Strategy: Nuance vs Black and White

If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior.  Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]

Core Web Vitals for Small Business SEO – What Does it Mean?

Updated Post: Google recently delayed the rollout of the Core Web Vitals update to mid-June. However, the below still rings true. I often say in SEO everything is relative.  It can be frustrating to some, because "it depends" is a common answer in the SEO world.  Factors change based on searcher intent so every search [...]

Some Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

Images Tell a Story and Help UX and SEO

I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience.  You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]

Abandoned Digital Marketing Plans – You Can Be Found Anywhere Pennsylvania

The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike.  If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]

Warning: How Not to Get Good Reviews

This is a quick post because it has come up a few times in the past week talking with business owners and even the example image letter I recently got after making a purchase. Please don't risk getting yourself in trouble by offering prizes or rewards for 5-star reviews. Both Google and Amazon have strong [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Internal Linking Important for Small Business SEO Puzzle

After a recent post about the importance of links for small business SEO, I wanted to update some information on the often underlooked tactic of good internal linking. This was a post from the past updated with some extra useful information. Internal linking can be tedious and time-consuming. Especially if you have a site with [...]

Cape May Digital Marketing – You Can Be Found Anywhere

The March You Can Be Found Anywhere is from Cape May New Jersey.  Cape May is a great summer destination for a weekend away from one of the nearby cities. The iconic lighthouse represents this beautiful seaside area.  This episode points out the effectiveness of digital marketing to still keep your brand top of mind, [...]

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