Google indexes the web by making a copy of it and uses sophisticated algorithms and machine learning models such as Navboost, RankEmbed, MUM, and DeepRank to rank documents. Navboost, a deep learning system, plays a pivotal role in Google's ranking mechanism, influencing the visibility of websites in search results. While the introduction of Navboost might [...]
This is a refresh of an old post because as we come to the end of 2023, it matters now more than ever. As Google's algorithms are constantly shifting and AI and ads are taking more real estate at the top of the page, small business traffic may begin to lessen year over year, meaning [...]
Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]
Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]
In the digital age, maintaining a strong online presence is crucial for businesses of all sizes. For small businesses, this is particularly important as they often face fierce competition. One effective way to enhance online visibility and attract potential customers is through Search Engine Optimization (SEO). This is where a trusted SEO consultant comes into [...]
Proud to be involved again with Asbury Park Porchfest. As porchfests have been taking the country by storm in recent years, my first experience with fun local event concept came before I moved over to Asbury Park. I happened across it one day years ago on a visit to town and asked about it. I [...]
In the fast-paced world of digital marketing, search engine optimization (SEO) is often touted as a crucial strategy for businesses to thrive online. However, the reality is that not every small business needs to invest heavily in SEO to succeed. Today, we'll explore why certain small businesses might not need to prioritize SEO in their [...]
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]
