AI Created Content Not The Answer for Small Business SEO – Yet

In the world of SEO, we have heard for years that "content is king". Creating great, and unique, content is the best way to target users and keywords for SEO.  More importantly, content that helps provide the best answer to users' searches. I have talked about "information gain" in the past for SEO.  Providing new [...]

Zippo Museum – You Can Be Found Anywhere – Ignite Your SEO

Finally back on track with our You Can Be Found Anywhere episodes. Adding another winter adventure to the Zippo Museum in Bradford, Pennsylvania. If you ever find yourself in northwestern PA, it may be worth a stop to Bradford.  I went on a winter adventure and took in the Zippo Museum and the Kinzua bridge [...]

Small Business eCommerce Google Ads Success Requires Balancing AI with Sanity Checks

We've been helping businesses with Google Ads for over 15 years.  The product has definitely evolved considerably over the years. I have written extensively about the ways Google removes control from the advertiser and some of the things that can happen if you don't stay on top of that. However, there is value in harnessing [...]

National Comedy Center – You Can Be Found Anywhere Digital Marketing

I recently had the opportunity to visit the National Comedy Center in Jamestown, NY.  As a huge fan of stand-up comedy, I was surprised to even learn that this place even existed, but it does not disappoint.  You never know what you are getting yourself into driving 8 hours to an unknown museum in rural [...]

The 3 Fundamental Pieces of the Small Business SEO Puzzle

SEO can be complicated. There are literally hundreds, if not thousands of ranking factors.  Every factor has a balance in terms of the search term and competition, so things can get a bit complicated. When I started in the SEO world over 15 years ago, there were some basic and consistent overall ranking factors. Then [...]

Warning: Small Business Owners and Google Don’t have the Same Goals for Google Ads

As a Google Ads advertiser in 2022, we are constantly being bombarded with new messages from Google. Your optimization score dropped. Your account has Google recommendations. You get emails and calls from your Google rep with suggested changes to your account.  All of these suggestions and scores are based on what is best for Google [...]

Back Up and Running

After a number of technical issues with an attempted hosting change with our site, I believe we are back up and running again. We had a false start last week only to have the blog posts that I added last week disappear on us.  After a frustrating February, we should be in good shape moving [...]

You Can Be Found Anywhere: SEO and Letchworth Park, NY

January ends with the discovery of a lost You Can Be Found Anywhere episode from Letchworth State Park in upstate New York. Coming from our lost files vault, this was never-before-seen footage.  It is also a warning to not let y0ur rankings fall in 2022 and make sure you have a good SEO plan in [...]

Why Focus on Small Business SEO and Digital Marketing?

I was talking with someone the other day that asked me why I chose to focus on small business SEO with my business.  Why not spend my time with bigger budgets more resources, rather than always playing from behind so to speak.  The reason is I got into this business to specifically fight for the [...]

Long-Tail Keywords Still Key in 2022 for Small Business SEO Success

This is an update of a popular post from 2020.  Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long tail keywords with more specificity.  The most obvious long tail is the [...]

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