Digital Marketing Consulting

Home/Digital Marketing Consulting

A Wellness Center (Chiropractic, PT, and more) Story of SEO Success

The bottom line is what really matters. In the confusing world of SEO I see all sorts of claims that inflate reality. Sure, brand new sites can triple their traffic, etc.  The difference between tripling 1000 visitors per month and tripling 2 visitors per month is quite significant.  Many of these inflated claims, if true [...]

Small Business Digital Marketing Made Easy – SEO, PPC, Local Search

You work hard at what you do.  You are successful because you have a passion and love for what you offer. The hard part is all of the other stuff that comes with running your business. The accounting, the HR, and the other stuff. And of course the marketing. How do you decide what works [...]

Make It Easy For Your Visitor: CRO and UX Small Business Basics

One of the most common problems I find when working with smaller businesses diving into Google Ads or SEO for the first time is basic conversion rate optimization (CRO) concepts. Why aren't people calling or buying my product when I first turn on a Google Ads campaign or get started? In recent years, it has [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Small Business SEO Warnings for 2023

This is just a quick warning for small business owners who are looking at SEO strategy for 2023. Each year in December, I start to analyze the different tools I use for helping my clients with digital marketing.  Do I stick with the same trusted toolbox or try new things.  Once I start looking at [...]

Avoid Generic SEO: Pick the Right Targets for Your Small Business

A lot of SEO advice that is published is based on the goal to generically getting more universal traffic. Many publishers are constantly battling for keyword phrases people search for to gain visitors to their site and sell advertising. This is all well and good but can be confusing for small business owners with local [...]

Small Business SEO, People Also Ask and ChatGPT – AI SEO Content?

There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]

SEO Peace of Mind – You Can Be Found Anywhere

Our latest You Can Be Found Anywhere is from deep in the woods of Pennsylvania, not far from the Delaware River. As I am known to do, I wanted to get out and find some waterfalls to get a little bit of zen and some peace of mind while enjoying the fall colors all around.  [...]

GBP and Small Biz Success: Google Business Profile Gives and it Takes Away

Recent months have been a roller coaster ride in the world of Google Business Profiles.  Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Go to Top