Optimization Score Dropped – Does it Matter?

In the world we live in with constant notifications for everything from new emails and texts to news updates and more, we are constantly triggered into action or worry by the latest icon that pops up on our phones.  Google adds to the digital stress with regular updates on your optimization score. I've written before [...]

Empathy Marketing the Key to SEO and Google Ads Success

Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]

What is LPO or CRO? Converting the Visitor and UX

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]

Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Small Business Conversion and UX Basics

With small businesses, we have to be careful to use each dollar of our budget wisely.  This is why it is critically important not to make basic mistakes with your website that cost you money.  I regularly run into business owners who have invested in a new website but have mistakenly forgotten to address some [...]

COVID-19 Time to Get Your Digital Marketing Metrics In Order

Since March, most businesses have seen their Google Analytics or other forms of digital metrics become a garbled mess. The world has changed and whether this is the beginning of a new normal of some type, or a huge blip on the metrics radar, the last month or so is going to be hard to [...]

Measuring Small Business SEO and PPC Success

I have had a few talks recently with clients and prospects about how to know what is even working with SEO and Google Ads or PPC.  I have even sat with prospects recently that spent thousands of dollars a month with a company and didn't even know what they were doing for them. They provided [...]

Is Your Small Business Measuring Digital Success Properly?

Many small businesses I work with find it difficult to understand what is working and what isn't.  Often, we get stuck in the trap of just focusing on traffic, when it isn't too difficult to dig into the data a little more and make better measurements that lead to better decisions.  Sites selling goods directly [...]

The Best SEO Tool is A Company That Knows What Matters

There are many, many SEO tools out there to help you move your site up the rankings.  Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]

Google Data Studio Can Tell the Right Story for Your Small Business

At a recent local search conference I learned more about the amazing Google Data Studio tool, which is free and though has a little bit of a learning curve, can do an amazing job at combining a lot of that important information from different sources into one spot.  One of the problems I was having [...]

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