Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020. I am [...]
With the rise of semantic search in recent years, which is basically Google's AI getting better at figuring out what good content is, rather than just searching for how often a specific keyword or phrase shows up on a page, the world of keyword research has changed significantly. We no longer focus on a keyword [...]
In the world of SEO and the Google algorithm, there are always hot tips and tactics that help you advance with the latest Google adjustment. In most cases over the years, tactics that are initially good ideas and meant to help, eventually get abused to the point of becoming a negative for you and your [...]
There are many, many SEO tools out there to help you move your site up the rankings. Some promise instant results or "automated SEO" that will take care of everything and let you focus on your business. In actuality, like with any tool, they don't have much value unless you understand how to apply their [...]
With the latest Google algorithm update, much has been said about content audits and figuring out which old content is valuable to you and what is dragging you down or hurting your site. In these days of "crawl budget" worries, site owners need to make sure Google comes to the right pages and ignores those [...]
I shared a post from Marie Haynes yesterday about what we are seeing following the massive Google algorithm update on August 1. She does a good job of digging into the data. The update is called the Medic update because it seems to have hit medical sites that hardest, or what those in the industry [...]
This month we have a special You Can Be Found Anywhere from the middle of rural Vermont, where we find the brewery rated the best brewery in the world for the past four years. The brewery is called Hill Farmstead Brewery and I visited on a Thursday afternoon in early August. You drive through beautiful [...]
I have posted about the importance of redirects when doing site updates or redesigns in the past, but I am seeing more and more complication with the problem in recent months than ever before. Having your redirects done incorrectly or not at all can be one of the most devastating things you can do to [...]
The latest You Can Be Found Anywhere finds me on the Grinnell Glacier trail in Montana. With the world as it is with smartphones in our pockets wherever we go, it helps if your business can be found by anyone, anywhere, when they need you. The You Can Be Found Anywhere series finds me explaining [...]
With the world of SEO becoming more and more specialized and niche centered, we find that every market has their own ranking factors. Gone are the days when the same factors seemed to matter for everything. It has always been the case that everything is relative in SEO. If you aren't competing against Amazon, your [...]
