With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]
There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]
The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor. They continually tweak the algorithm with that in mind. Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]
SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
This comes up probably more than it should I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners. Lead with what your solution is. What problem are you solving? [...]
