Content Marketing

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

Content Blocks: Elevating Your Small Biz SEO Strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Content Pruning the Right Way Takes a Little Effort

In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

Give it Away Now! SEO and Content Marketing for Your Local Business

Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a post from last year. Most of this still holds true, to it is very slightly edited for updated info. Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of [...]

Important for Small Businesses to Read the Right Data, Especially with Recent Google Changes

With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]

Low Cost Small Business SEO Helpful Content Creation on the Fly

This is an update of a content article I wrote in 2021. Interestingly, I used the word "helpful" related to your content, which ended up being the name of the big Google update in 2022. You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation [...]

Small Business SEO, People Also Ask and ChatGPT – AI SEO Content?

There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]

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