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Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]

What is the Best Content To Rank and Gain Links?

With so much content out there, it can be difficult to figure out what to write about and how to write it. What is the optimal length? What points do I need to include? What style is most engaging?  It can all be difficult and sometimes leaves us frozen in analysis paralysis where we can't [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

How Long Does My Small Business Content Have to Be For SEO?

Clients ask me all the time how long their content needs to be.  Unfortunately, though the answer is simple, it can be a little bit frustrating.  As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]

Small Business SEO Content: Top of the Sales Funnel

Content is King!  That is one of the first things you learn in SEO and sometimes one of the toughest things for small business owners to fully get behind.  Small business owners often want to control the message, but adding regular content writing to their already busy schedule can tend to push it to the [...]

By |2020-03-11T15:30:45+00:00March 11th, 2020|Categories: Content Marketing, DIY SEO, SEO, SEO Consulting, Small Business SEO|

Small Business SEO Content Silos – What to Write About

With the major changes in AI and Google's understanding of content, research is showing that information architecture and content silos are becoming more and more important. Pruning content and building content clusters may be critical things to focus on in 2020.  Add these skills to your toolbox. For the small business that is struggling to [...]

Pubcon Austin 2020 Overview: Content is Still King, More So

I have begun my fifteenth year in the search engine marketing industry.  Since day one we have been told that "Content is King", but there are so many other factors involved to succeed at SEO and PPC that we often chase down the latest ways to exploit the weaknesses in the Google algorithm, which is [...]

Small Business & Local SEO: Content & Topic Proximity

Fresh off of a nice, but brief talk with the Eastern Monmouth Area Chamber of Commerce, where I really had to streamline a longer SEO talk into just the basics, it got me thinking about some very basic stuff small business owners can keep in mind to help with their SEO in 2020.  I am [...]

DIY Free Entity Tool for SEO Content Ideas

With content becoming more and more important as a ranking factor, even though it has always been king, there are many great tools out there to help SEO's to research semantic search topics. For example, if y0u want to rank for a certain phrase, what other content topics should be covered in what you write?  [...]

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