Empathy Marketing the Key to SEO and Google Ads Success

Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]

Anchor Text for Small Business

Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis.  In the world of SEO, we often reverse engineer to try to understand ranking factors.  We take a look at what pages are successful and then put all of the data from large samples of those successful [...]

Some Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

Creative Keyword Research: Google Trends

Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world.  One of the questions I hear most often is "what do I write about?".  It seems simple, but once you start to focus I find [...]

Small Business SEO Tools Can Mislead – It is All Relative

This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like  [...]

Jim Thorpe PA Overlook – Climbing the Rankings – YCBF Anywhere

In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to provide the best source and answer for user search queries. As Google evolves, they begin to look at your pages and even entire site as entities that [...]

What is the Best Content To Rank and Gain Links?

With so much content out there, it can be difficult to figure out what to write about and how to write it. What is the optimal length? What points do I need to include? What style is most engaging?  It can all be difficult and sometimes leaves us frozen in analysis paralysis where we can't [...]

Where do I start with my SEO?

There are a lot of moving pieces in the SEO world and literally, hundreds of different things are shown to have correlations with your rankings in Google.  Often, for small business owners who just step into this world because they see how important it is, it leads to immediate confusion. They meet with a few [...]

How Long Does My Small Business Content Have to Be For SEO?

Clients ask me all the time how long their content needs to be.  Unfortunately, though the answer is simple, it can be a little bit frustrating.  As is the case with everything for SEO, the real answer comes down to the search and the competition. There is no set number that works for everything. This [...]

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