Content Marketing

Blending AI and Human Expertise: The Key to Google-Friendly Content

In the dynamic landscape of SEO, the fusion of Artificial Intelligence (AI) with human expertise is not just an advantage but a necessity for creating compelling content that resonates with both users and search engines. AI tools, with their ability to process and analyze vast amounts of data at incredible speeds, can significantly enrich content, [...]

Content Velocity: A Differentiator for Your Small Business SEO

Content Velocity and Its Impact on Small Business SEO Content velocity refers to the rate at which a brand generates and publishes content over a defined period, such as months or quarters. It is an essential factor in small business SEO, as search engines tend to view websites with higher content velocity as more authoritative [...]

Secrets to 2024 Small Biz SEO Success: The 5W’s, and H

I grew up the son of a journalist, so I may have heard about this concept more times than the average person. However, when it comes to small business success, the 5 W's of journalism can be the quickest pathway to getting regular search traffic for what you offer.  My job is to help simplify [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

Content Blocks: Elevating Your Small Biz SEO Strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]

Content Pruning the Right Way Takes a Little Effort

In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

Give it Away Now! SEO and Content Marketing for Your Local Business

Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]

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