AI

Should You Trust Google AI in Your Google Ads?

Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]

Will SEO Change to AI Optimization?

In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]

It Isn’t Funny When AI Gets Health Content Wrong

The world has been buzzing about AI and ChatGPT in recent months. I have written quite a bit about the dangers involved from an SEO standpoint.  I work with a number of clients in the world of health, and it can be even more dangerous in those scenarios.  I attended Pubcon in Austin a few [...]

Go to Top