Today I wanted to share an example of what happens when all of the pieces come together with an SEO plan. We try to fill in the gaps for small businesses. Some businesses can create great content on their own, or have tons of great relationships to use for building links and site strength. Some need us to step in and do everything, from site changes and updates to link building, content creation, and even sometimes hosting and email support.
Giving a Small Business an SEO Boost
This case study is about a small business that was able to provide lots and lots of great, detailed content about what they do. In fact, they had brought in a writer internally, to focus on just that for several months. They just needed our help getting their content “aimed” at the right searches through meta-tags and tweaks, and to build strength through getting the content out there to our vast network of bloggers and information providers that I have attained from working in this world since 2006.
With so much thorough content showing off the passion and commitment to what they do, the content shined forward when we were able to get it aimed in the right places. Some keyword research and tweaks got them pointed in the right direction, and with a continued effort to build link strength over time, we have seen steady growth in organic search traffic since day 1. In fact, traffic in April 2019 was 5x what it was in the first month we tracked their organic traffic when we were just getting started, and the first quarter of 2019 was more than double that of the first quarter of 2018. It just took guidance and commitment from everyone involved to follow the rules and keep working at it.
Build SEO into Your Business Process
Once you know the rules and have the help in the places that you don’t have the infrastructure to do on your own, you can continue to see growth and more customers come in as your business continues to grow and succeed. Building in plans for reviews, fresh content, link strength, site updates, and the other important aspects of SEO can seem daunting at first, but with a little guidance, and a push where you need a push, you can make it work for your business. We cater to your needs and custom build plans to spend your budget the best way to help you where you need it. No cookie cutter plans here. If we see you are doing a good job with one area, we let you keep at it with a little consulting guidance, while we handle pieces that you can’t do on your own. If you want to get your analytics pointing in the right direction, just give us a call.