This month’s You Can Be Found Anywhere finds me in northeastern Pennsylvania, at the world-renowned Camptown Races. The Camptown Races has found itself mentioned in shows and movies via the catchy song that Stephen Foster wrote to sing about the event. I would recommend it to any runner who wants to enjoy the now challenging road/trail 10K race, or anyone that wants to enjoy a nice family activity, as the race also includes crafts, food, a shorter fun run, and other family activities including a hayride.
Camptown Races Example of Authority for SEO
One thing the Google algorithm rewards for businesses is inbound links, mentions, and reviews. Basically, proof that you matter and know what you are doing. Often small businesses struggle to gain links or get mentions online. The Camptown Races is a great example of a small local event that has an enormous amount of credibility and mentions in popular culture. Now we can’t all be the Camptown Races, but by being involved and helpful in our community and showing that we are great at we do, we can get links and mentions from local news, charities, and chambers of commerce. Your community is a great way to show off why you are the best at what you do, and you may be surprised at how effective that can be online as well. When people know you are good at what you do and helping the community, they will mention you and link to you via social media or local news sites. See if you can find content that may be helpful to your clientele and community. There are always creative ways you can make content that helps you and your community. People love information, and you probably know things from your expertise that can help people and prove your expertise. Google rewards EATS, or expertise, authoritativeness, and trust. I throw in Speed for the S. The Camptown Races has great eats prepared by the Camptown ladies (and men), and you can show your EATS on your website.
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