Another great month at the EMACC SEO Workshop. Though I forgot to grab a picture of Charles Melita before he had to run off to his next meeting, we were able to sit down and discuss the difficulty of doing SEO and SEM in the world of business lending. He has a unique approach to business lending that sets himself apart from the competitors and in an SEO world that those in the biz call the “Your Money or Your Life” rules from Google, there are stringent rules and guidelines around advertising and SEO for sites that deal with money or investments, or those that deal with health. Hence the phrase.
We sat down and talked about the importance of on page, off page, and in page optimization techniques and how we could build a plan to get that going in the right direction, but also the benefits of PPC if you are looking to get clicks right away. Some companies choose to do both or start with PPC so they have traffic while they are building up SEO strength.
Thanks again to EMACC for giving us the time and space to help members in the confusing world of search engine marketing and help members do it the right way. If your group wants to provide SEO talks or workshops for your members, feel free to give us a call.